We conceptualised and executed the first ever Heineken Open Your World tour in India. We took the tagline ‘Open Your World’ literally, and decided to demystify (and open your world to) the process of live electronic music creation and performance.

Spanning Mumbai, Bangalore, Pune and Kolkata – the event was  the first to convert the entire nightclub into a ‘recording studio’. Attendees were part of live electronic dance music (EDM) creation.