Tasked with key components of launching the cutting edge luxury hospitality brand in India, and to disrupt the existing paradigm of luxury hotels.
- This includes the creation of the launch campaign title ‘Goa State Of Mind’.
- This is being used globally by Starwood across all media and properties – London, Miami, Hong Kong, Bali, Hoboken, Barcelona, St Petersburg, Tel Aviv and India.
- Conceptualising and filming promos and celebrity videos to announce the first W Hotel opening in South Asia.
- Curating influencer engagement with brand relevant opinion leaders.