TTOGETHER | Unalome Consulting & Unalome Foundation | W Hotels Worldwide
16236
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Category
Content, Digital, International, Marketing, Strategy
About This Project

Tasked with key components of launching the cutting edge luxury hospitality brand in India, and to disrupt the existing paradigm of luxury hotels.

  • This includes the creation of the launch campaign title ‘Goa State Of Mind’. 
  • This is being used globally by Starwood across all media and properties – London, Miami, Hong Kong, Bali, Hoboken, Barcelona, St Petersburg, Tel Aviv and India.
  • Conceptualising and filming promos and celebrity videos to announce the first W Hotel opening in South Asia.
  • Curating influencer engagement with brand relevant opinion leaders.